BEHIND THE BRAND

THE IDEA

WHERE SIMILPICTY REIGNS & WE CUT THROUGH THE NOISE.

BRANDS OFTEN SHOUT GRAND PROMISES, OFFERING THE WORLD. WE’LL LET THEM CHASE THE SUN - WE’RE HERE FOR THE ECLIPSE.

NO ILLUSIONS. NO FALSE PROMISES. JUST PURE WATER, SOURCED FROM THE HEART OF CALIFORNIA & DELIVERED TO YOU IN A REUSABLE BOTTLE.

INTENDED TO BE A PART OF YOUR JOURNEY, NOT THE OTHER WAY AROUND.

THE PLAN

WE CREATED ECLIPSE TO COMPLEMENT THE LIVES WE LIVE.

WHEN WE’RE NOT WORKING ON ECLIPSE, WE’RE OUT THERE.

WE’RE FILLING UP OUR BOTTLES AFTER SURFING AT DUSK. REHYDRATING AFTER CYCLING ALONG THE COASTLINE. POURING IT OVER THE CAMPFIRE AFTER A WEEK IN THE HIGH DESERT.

WE’RE IN THE CERAMICS STUDIO, HANDS COVERED IN CLAY, REFILLING AS WE SHAPE NEW CREATIONS. SKIING DOWN THE SLOPES, AN ECLIPSE ALWAYS CLOSE BY, KEEPING US REFRESHED.

THE PURPOSE

IT’S NOT ABOUT THE WATER. IT’S ABOUT WHERE YOU TAKE IT.

WHETHER YOU’RE IN THE MIDDLE OF A LONG RUN, CRAFTING SOMETHING NEW, OR PUSHING YOUR LIMITS, ECLIPSE WATER IS THERE – QUIETLY SUPPORTING THE MOMENTS THAT MATTER.

BUT NOW WE ASK YOU,

WHAT PURSUITS WILL YOU BRING IT ON?

REFRESHING, ISN’T IT?